These are, by far, the two most common questions we hear from photographers who are new to print sales.
And why shouldn’t they be? Have you seen just how many options there are out there for professional quality printed products?!?!
It’s daunting trying to wade through all of those options, knowing that the wrong choice could lead to wasted money and clients who don’t want what you’re selling!
Then, when you finally do nail down your product offerings, you run into the second stumbling point – how much do I charge for these???
You know you need to cover your costs and you’d like to make enough to cover your time, but you also know your market is pretty sensitive to price and you need to make sure you’re not charging way more than everyone else.
If you’re like most photographers we’ve talked to, you reach this point and simply give up and go back to offering files.
But you’re missing out on a massive opportunity to grow your business and serve your clients better than ever.
You just need someone who’s been there before to guide you step-by-step through choosing the best products for you and your clients, and nailing down prices that will work for everyone involved.
You need Pick, Price, Profit.
We’re Chris & Adrienne Scott, print sales experts, co-founders of The Printmaker System and hosts of The Printmaker Podcast.
We grew our own photography business from $150 averages to $120,000/year in our first year of selling prints.
And now we spend all day, every day, helping photographers just like you do the same in their own businesses.
No, not just a list of products we think you should offer… your perfect products. The products that fit seamlessly into your style and make your clients’ eyes light up with excitement.
We’ll walk you step-by-step through choosing your Signature Product, the one clients in your market will flock to you for, before we move on to filling out the rest of your product list with wall art, albums, accessories, cards, gift prints and digital offerings.
But that’s only half of the challenge. You’ll learn how to choose the best lab for you, your style and your budget; how to figure out which sizes to offer of each product and what hidden costs might be lurking in the shadows of each of your product choices.
Finally, we’ll get it all penciled in to your Product & Price List Spreadsheet (nothing is set in stone when it comes to product picking!), so you have one place to refer to any time you need to dive into your product details.
Not a math whiz? Don’t worry, neither are we. And if we could figure this out, you can too!
We’ll start out Module Two with a look at the income you need to be bringing in – this will create the foundation that we’ll build the rest of your product pricing onto.
We’ll walk you step-by-step through everything you need to know about pricing your work, keeping our eye on your goals, your numbers and your financial needs – not just basing everything off of a one-size-fits-all formula.
We’ll calculate all of your prices and keep them all in your Product & Price List Spreadsheet, which will serve as your “one source of truth” for all things products and pricing.
You’ll finish the course knowing exactly what products you need to sell at each session, and the price at which to sell them, to meet (and exceed) your yearly business goals.
Our guarantee is simple – if you don’t love the course, just let us know within 30 days and we’ll give you your money back. Period.
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